videobranding

Brand Buzz with Online Video

bret — Tue, 20 May 2008 00:14:42 +0000

This year, over half the US population will watch online video. This is a powerful trend. It means your customers are out there searching and watching. If you aren’t taking advantage of this phenomenon as part of your marketing and communications strategy, you may be losing a large number of potential sales.

Want to spread the word through viral video? We can distribute your video to millions of potential viewers by loading your humorous or edgy new programming to all of the top ten video search sites including YouTube, Google Video and more.

Want to increase brand interaction and click thru rates? Our partnership with some of the largest video ad serving networks will guarantee millions of targeted impressions on 1000’s of the most visited video destination sites in the world.

Want your customers to spend twice as much time on your website? We can create any number of informative, entertaining video clips to grab their attention, communicate more effectively and keep them coming back!

So build some serious brand buzz and get seen with online video.

Taking action with Video

ea — Sat, 17 May 2008 20:01:10 +0000

It’s a fact that 50% of online video viewers take some sort of action after seeing a video. This means video greatly outperforms all other forms of online attention getters like banners or text.

Can you think of another advertising or marketing campaign that will consistently deliver these types of results?

We specialize in videobranding and marketing techniques. We’ve created several packaged services that include creative concepts, production and distribution of online video.

Brand Communication

bret — Fri, 16 May 2008 00:17:16 +0000

The Enable Agency creates branded communications concepts, then executes those concepts to achieve a result. Sometimes the result is to entertain, sometimes to drive action, sometimes to deliver a message.

We specialize in video, but our toolbox of rich media options is ever expanding. Whatever the concept or the tool, we create memorable visual experiences for your broadcast, broadband and mobile customers.

Where’s Your Video?

Brand Storytelling

bret — Thu, 15 May 2008 23:05:08 +0000

Your brand has a story to tell. Many stories. Your customers want to hear those stories. It’s a part of the emotional experience they expect when deciding to make your product or service a part of their lives.

Story telling can be done in many mediums. The most influential way to evoke emotion or drive perception is visual. And there is no stronger visual experience than the rich medium of film or video.

These days, your customers watch video more than ever, and demand is only growing. But their viewing habits are fragmented and spread across many screens; television, the Internet, video-on-demand and mobile to name a few. Your stories need to be seen and delivered everywhere people are watching.

We want to capture your brands stories in memorable, compelling ways and share them with your customers everywhere. It’s what we do.

IAMTV: First Original Content

bret — Thu, 15 May 2008 23:02:55 +0000

Recently, we had a client with an unusual request. Create engaging content to turn heads and capture attention, but don’t use any audio.

Instant Access Media is an OOH. That’s industry jargon for Out Of Home Network. One of the fastest growing networks in the nation, with over 25 million eyeballs a month in bars and restaurants across the US, IAMTV was looking to transition out of re-runs of stock footage sports bloopers and create something original.

We considered several creative concepts to draw attention to the screen and away from the happenings in the immediate environment, at least for a few minutes, which was an objective for our client. The idea that captured IAMTV’s attention was to write on the screen in glowing neon. Cool effect, no audio required.

Combining live action, advanced motion graphics and animation techniques, we produced a series of short video segments in our studio that will be the first ever original content developed specifically for this network. The executives loved it and you will see them debut very soon at your local IAMTV affiliate wateringhole. Or, if you can get close enough, watch them on the CEO’s iPhone.

EA’s first post

ea — Mon, 25 Feb 2008 11:21:53 +0000

Welcome to the first post on the new Enable Agency’s website.

In the following days and weeks to come, we will do our best in keeping you up to date on EA related projects and advancements.