Recently, we had a client with an unusual request. Create engaging content to turn heads and capture attention, but don’t use any audio.
Instant Access Media is an OOH. That’s industry jargon for Out Of Home Network. One of the fastest growing networks in the nation, with over 25 million eyeballs a month in bars and restaurants across the US, IAMTV was looking to transition out of re-runs of stock footage sports bloopers and create something original.
We considered several creative concepts to draw attention to the screen and away from the happenings in the immediate environment, at least for a few minutes, which was an objective for our client. The idea that captured IAMTV’s attention was to write on the screen in glowing neon. Cool effect, no audio required.
Combining live action, advanced motion graphics and animation techniques, we produced a series of short video segments in our studio that will be the first ever original content developed specifically for this network. The executives loved it and you will see them debut very soon at your local IAMTV affiliate wateringhole. Or, if you can get close enough, watch them on the CEO’s iPhone.